Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Dealertrack eContractingPolly2/4 selected
Dealertrack eContracting
Lender-accepted digital contracts.
Founded2001
HQNorth Hills, NY
SegmentBOTH
OwnershipPUBLIC
PricingPer-contract
Employees1000+
Integrations3
Polly
Embedded insurance marketplace for dealers
Founded2015
HQWilliston VT
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Feature checklist
| Feature | Dealertrack eContracting | Polly |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Dealertrack eContracting
Pros
- Not curated yet
Cons
- Not curated yet
Polly
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Dealertrack eContracting
The dominant e-contracting network with 300+ funding sources.
Polly
Polly, formerly DealerPolicy, is a digital insurance marketplace embedded in the car buying process, letting buyers compare and purchase auto insurance at the dealership. Works with 1,400+ dealers.