Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
FrazerCDK Global2/4 selected
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
CDK Global
Leading franchise dealer management system
Founded2014
HQAustin TX
SegmentFRANCHISE
OwnershipPE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | Frazer | CDK Global |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Frazer
Pros
- Not curated yet
Cons
- Not curated yet
CDK Global
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
CDK Global
CDK Global provides the most widely installed DMS among US franchise dealers, spanning accounting, sales, parts, service and a large third-party integration program.