Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
FrazerDealerCenter2/4 selected
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
DealerCenter
All-in-one platform for independent dealers
Founded—
HQLos Angeles CA
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
Feature checklist
| Feature | Frazer | DealerCenter |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Frazer
Pros
- Not curated yet
Cons
- Not curated yet
DealerCenter
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
DealerCenter
DealerCenter combines DMS, inventory, CRM and lender access in one platform for independent dealers, operated by Nowcom within the Hankey Group.