Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
FrazerReynolds and Reynolds2/4 selected
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
Reynolds and Reynolds
Integrated DMS and retail management system
Founded1866
HQDayton OH
SegmentFRANCHISE
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | Frazer | Reynolds and Reynolds |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Frazer
Pros
- Not curated yet
Cons
- Not curated yet
Reynolds and Reynolds
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
Reynolds and Reynolds
Reynolds and Reynolds offers the ERA and POWER dealer management systems with a tightly integrated Retail Management System philosophy and in-house product suite.