Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
FrazerWayne Reaves2/4 selected
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
Wayne Reaves
Independent dealer software veteran
Founded—
HQMacon GA
SegmentINDEPENDENT
OwnershipPRIVATE
PricingTiered
Employees—
Integrations0
Feature checklist
| Feature | Frazer | Wayne Reaves |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Frazer
Pros
- Not curated yet
Cons
- Not curated yet
Wayne Reaves
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
Wayne Reaves
Wayne Reaves has served independent and BHPH dealers for decades with DMS, forms and website tools at accessible pricing.