Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
MAX DigitalCross-Sell2/4 selected
MAX Digital
Inventory merchandising and shopper insights.
Founded2001
HQChicago, IL
SegmentBOTH
OwnershipPE
PricingSaaS
Employees50-200
Integrations2
Cross-Sell
Market sales and registration data
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Feature checklist
| Feature | MAX Digital | Cross-Sell |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
MAX Digital
Pros
- Not curated yet
Cons
- Not curated yet
Cross-Sell
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
MAX Digital
Merchandising and window sticker automation.
Cross-Sell
Cross-Sell provides used and new vehicle sales and registration market data that dealers use for inventory, pricing and acquisition decisions.