Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Mudd AdvertisingsMedia2/4 selected
Mudd Advertising
Full-service automotive ad agency
Founded1981
HQCedar Falls IA
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
sMedia
Digital advertising and attribution
Founded2011
HQRegina SK
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Feature checklist
| Feature | Mudd Advertising | sMedia |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Mudd Advertising
Pros
- Not curated yet
Cons
- Not curated yet
sMedia
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Mudd Advertising
Mudd Advertising is a large privately held retail automotive advertising agency offering TV, radio, direct mail, digital and point-of-sale, serving thousands of dealers.
sMedia
sMedia is a digital advertising and attribution technology company that drives qualified shoppers to vehicle detail pages for auto, powersports, marine and RV dealers.