Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
ProMaxSelly Automotive2/4 selected
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Selly Automotive
CRM built for independent dealers
Founded—
HQ—
SegmentINDEPENDENT
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | ProMax | Selly Automotive |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
ProMax
Pros
- Not curated yet
Cons
- Not curated yet
Selly Automotive
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.
Selly Automotive
Selly provides a full-featured, mobile-first CRM designed specifically for independent and BHPH dealerships at accessible pricing.