Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
ProMaxVinSolutions2/4 selected
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
VinSolutions
Franchise-focused CRM and desking suite
Founded—
HQMission KS
SegmentFRANCHISE
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations3
Feature checklist
| Feature | ProMax | VinSolutions |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
ProMax
Pros
- Not curated yet
Cons
- Not curated yet
VinSolutions
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.
VinSolutions
VinSolutions Connect CRM centralizes lead management, marketing automation and desking for franchised dealers, with deep integration across the Cox Automotive stack.