Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Upstart Auto RetailMarket Scan2/4 selected
Upstart Auto Retail
AI-powered deal building and desking
Founded—
HQ—
SegmentFRANCHISE
OwnershipPUBLIC
PricingPer rooftop / month
Employees—
Integrations0
Market Scan
Scientific payment and deal calculation data
Founded—
HQ—
SegmentBOTH
OwnershipPUBLIC
PricingUsage-based
Employees—
Integrations0
Feature checklist
| Feature | Upstart Auto Retail | Market Scan |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ● Yes |
| Third-party marketplace | ● Yes | ● Yes |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ● Yes |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ● Yes |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Upstart Auto Retail
Pros
- Not curated yet
Cons
- Not curated yet
Market Scan
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Upstart Auto Retail
Formerly Prodigy, Upstart Auto Retail connects online and in-store deal workflows with integrated financing offers so sales teams and customers work from one deal sheet.
Market Scan
Market Scan supplies penny-certain lease and finance payment calculations through its mScanAPI, powering desking tools and online payment quotes across the industry.