Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
vAutoMAX Digital2/4 selected
vAuto
Live-market inventory management
Founded2005
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations3
MAX Digital
Inventory merchandising and shopper insights.
Founded2001
HQChicago, IL
SegmentBOTH
OwnershipPE
PricingSaaS
Employees50-200
Integrations2
Feature checklist
| Feature | vAuto | MAX Digital |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
vAuto
Pros
- Not curated yet
Cons
- Not curated yet
MAX Digital
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
vAuto
vAuto's Provision and ProfitTime tools apply live market data to used vehicle stocking, appraisal and pricing decisions, anchoring the Cox Automotive inventory suite.
MAX Digital
Merchandising and window sticker automation.