Affinitiv vs AutoRaptor
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Affinitiv
Lifecycle marketing and CRM for auto retail
Founded1999
HQChicago IL
SegmentBOTH
Pricing—
OwnershipPE
ParentIndependent
Employees201-500
Websitewww.affinitiv.com
AutoRaptor
Simple effective CRM for independents
Founded—
HQProvidence RI
SegmentINDEPENDENT
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.autoraptor.com
What each vendor does
Affinitiv
Affinitiv is a large provider of data-driven lifecycle marketing and software for automotive OEMs and dealers, including CRM, equity mining, service scheduling and multichannel campaigns. Formed from DPS, Peak Performance, OneCommand and TimeHighway.
AutoRaptor
AutoRaptor focuses on easy adoption for independent dealers with lead management, texting and license scanning in a straightforward CRM.
Integration matrix
| Integration kind | Affinitiv | AutoRaptor | Overlap |
|---|
Only Affinitiv (0)
—
Shared integrations (0)
—
Only AutoRaptor (0)
—
Feature checklist
| Feature | Affinitiv | AutoRaptor |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Affinitiv vs AutoRaptor
Choose Affinitiv if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose AutoRaptor if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Affinitiv | AutoRaptor | Edge |
|---|---|---|---|
| Track record | 1999 | — | A |
| Scale | 201-500 | — | — |
| Segment breadth | BOTH | INDEPENDENT | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |