Amazon Autos vs Modal
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Amazon Autos
Online vehicle shopping and checkout
Founded2024
HQSeattle WA
SegmentFRANCHISE
Pricing—
OwnershipPUBLIC
ParentAmazon
Employees—
Websitewww.amazon.com/autos
Modal
Direct-to-consumer purchase for OEM sites.
Founded2016
HQNew York, NY
SegmentFRANCHISE
PricingEnterprise
OwnershipPRIVATE
ParentIndependent
Employees50-200
Websitemodalup.com
What each vendor does
Amazon Autos
Amazon Autos is Amazon's online vehicle shopping experience that lets consumers search, finance and arrange dealership pickup of new vehicles, launched with select OEMs and dealers.
Modal
White-labeled end-to-end online checkout used by OEM certified sites.
Notable customers
Amazon Autos
None listed
Modal
FordGMC
Integration matrix
| Integration kind | Amazon Autos | Modal | Overlap |
|---|---|---|---|
| dms | — | CDK Drive, Tekion ARC | None |
Only Amazon Autos (0)
—
Shared integrations (0)
—
Only Modal (2)
CDK Drive, Tekion ARC
Feature checklist
| Feature | Amazon Autos | Modal |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Amazon Autos vs Modal
Choose Amazon Autos if…
- ▸You value the stability and disclosure of a publicly traded vendor.
Choose Modal if…
- ▸You prefer a privately held company with direct access to leadership.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 2 DMS integrations.
- ▸You want more reference proof points from named dealer groups.
Quick facts scorecard
| Dimension | Amazon Autos | Modal | Edge |
|---|---|---|---|
| Track record | 2024 | 2016 | B |
| Scale | — | 50-200 | — |
| Segment breadth | FRANCHISE | FRANCHISE | — |
| Integrations listed | 0 | 2 | B |
| DMS connectivity | 0 DMSes | 2 DMSes | B |