Clarivoy vs Fullpath
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Clarivoy
Multi-touch sales attribution and identity
Founded2009
HQColumbus OH
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.clarivoy.com
Fullpath
Customer data platform for dealerships
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.fullpath.com
What each vendor does
Clarivoy
Clarivoy is an independent multi-touch sales attribution and identity resolution platform for automotive marketers, dealers and OEMs that measures which ads drive vehicle sales across channels and devices.
Fullpath
Fullpath unifies dealership data sources into a CDP and activates audiences across marketing channels, adding AI-generated engagement on top of unified profiles.
Integration matrix
| Integration kind | Clarivoy | Fullpath | Overlap |
|---|---|---|---|
| crm | — | DealerSocket, Elead, VinSolutions | None |
Only Clarivoy (0)
—
Shared integrations (0)
—
Only Fullpath (3)
DealerSocket, Elead, VinSolutions
Feature checklist
| Feature | Clarivoy | Fullpath |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Clarivoy vs Fullpath
Choose Clarivoy if…
- ▸You want the longer track record in the dealer tech category.
Choose Fullpath if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Clarivoy | Fullpath | Edge |
|---|---|---|---|
| Track record | 2009 | — | A |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 0 | 3 | B |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |