Frazer vs CDK Global
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
PricingTiered
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
CDK Global
Leading franchise dealer management system
Founded2014
HQAustin TX
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPE
ParentBrookfield Business Partners
Employees—
Websitewww.cdkglobal.com
What each vendor does
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
CDK Global
CDK Global provides the most widely installed DMS among US franchise dealers, spanning accounting, sales, parts, service and a large third-party integration program.
Integration matrix
| Integration kind | Frazer | CDK Global | Overlap |
|---|
Only Frazer (0)
—
Shared integrations (0)
—
Only CDK Global (0)
—
Feature checklist
| Feature | Frazer | CDK Global |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Frazer vs CDK Global
Choose Frazer if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸Your budget process aligns better with Tiered pricing.
- ▸You want the longer track record in the dealer tech category.
Choose CDK Global if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Frazer | CDK Global | Edge |
|---|---|---|---|
| Track record | — | 2014 | B |
| Scale | — | — | — |
| Segment breadth | INDEPENDENT | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |