Frazer vs DealerCenter

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare Frazer with

Used car dealer software standard

Founded—

HQ—

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

All-in-one platform for independent dealers

Founded—

HQLos Angeles CA

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentNowcom

Employees—

What each vendor does

Frazer

Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.

DealerCenter

DealerCenter combines DMS, inventory, CRM and lender access in one platform for independent dealers, operated by Nowcom within the Hankey Group.

Integration kind	Frazer	DealerCenter	Overlap

Only Frazer (0)

—

Shared integrations (0)

—

Only DealerCenter (0)

—

Feature	Frazer	DealerCenter
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Choose Frazer if…

Choose DealerCenter if…

Dimension	Frazer	DealerCenter	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	INDEPENDENT	INDEPENDENT	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie