Frazer vs Wayne Reaves

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare Frazer with

Used car dealer software standard

Founded—

HQ—

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

Independent dealer software veteran

Founded—

HQMacon GA

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentIndependent

Employees—

What each vendor does

Frazer

Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.

Wayne Reaves

Wayne Reaves has served independent and BHPH dealers for decades with DMS, forms and website tools at accessible pricing.

Integration kind	Frazer	Wayne Reaves	Overlap

Only Frazer (0)

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Shared integrations (0)

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Only Wayne Reaves (0)

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Feature	Frazer	Wayne Reaves
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

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Choose Frazer if…

Choose Wayne Reaves if…

Dimension	Frazer	Wayne Reaves	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	INDEPENDENT	INDEPENDENT	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie