Market Scan vs Upstart Auto Retail
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Market Scan
Scientific payment and deal calculation data
Founded—
HQ—
SegmentBOTH
PricingUsage-based
OwnershipPUBLIC
ParentS&P Global Mobility
Employees—
Website—
Upstart Auto Retail
AI-powered deal building and desking
Founded—
HQ—
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPUBLIC
ParentUpstart Holdings
Employees—
Websitewww.upstart.com/auto-retail
What each vendor does
Market Scan
Market Scan supplies penny-certain lease and finance payment calculations through its mScanAPI, powering desking tools and online payment quotes across the industry.
Upstart Auto Retail
Formerly Prodigy, Upstart Auto Retail connects online and in-store deal workflows with integrated financing offers so sales teams and customers work from one deal sheet.
Integration matrix
| Integration kind | Market Scan | Upstart Auto Retail | Overlap |
|---|
Only Market Scan (0)
—
Shared integrations (0)
—
Only Upstart Auto Retail (0)
—
Feature checklist
| Feature | Market Scan | Upstart Auto Retail |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ● Yes |
| Third-party marketplace | ● Yes | ● Yes |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ● Yes |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ● Yes |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Market Scan vs Upstart Auto Retail
Choose Market Scan if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸Your budget process aligns better with Usage-based pricing.
- ▸You want the longer track record in the dealer tech category.
Choose Upstart Auto Retail if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Market Scan | Upstart Auto Retail | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |