MAX Digital vs Cross-Sell
Head-to-head comparison for car dealers evaluating Inventory & Pricing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
MAX Digital
Inventory merchandising and shopper insights.
Founded2001
HQChicago, IL
SegmentBOTH
PricingSaaS
OwnershipPE
ParentRockbridge
Employees50-200
Websitemaxdigital.com
Cross-Sell
Market sales and registration data
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
MAX Digital
Merchandising and window sticker automation.
Cross-Sell
Cross-Sell provides used and new vehicle sales and registration market data that dealers use for inventory, pricing and acquisition decisions.
Notable customers
MAX Digital
Herb Chambers
Cross-Sell
None listed
Integration matrix
| Integration kind | MAX Digital | Cross-Sell | Overlap |
|---|---|---|---|
| dms | CDK Drive, Reynolds ERA | — | None |
Only MAX Digital (2)
CDK Drive, Reynolds ERA
Shared integrations (0)
—
Only Cross-Sell (0)
—
Feature checklist
| Feature | MAX Digital | Cross-Sell |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose MAX Digital vs Cross-Sell
Choose MAX Digital if…
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 2 DMS integrations.
- ▸You want more reference proof points from named dealer groups.
Choose Cross-Sell if…
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | MAX Digital | Cross-Sell | Edge |
|---|---|---|---|
| Track record | 2001 | — | A |
| Scale | 50-200 | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 2 | 0 | A |
| DMS connectivity | 2 DMSes | 0 DMSes | A |