Mudd Advertising vs sMedia
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Mudd Advertising
Full-service automotive ad agency
Founded1981
HQCedar Falls IA
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
sMedia
Digital advertising and attribution
Founded2011
HQRegina SK
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Mudd Advertising
Mudd Advertising is a large privately held retail automotive advertising agency offering TV, radio, direct mail, digital and point-of-sale, serving thousands of dealers.
sMedia
sMedia is a digital advertising and attribution technology company that drives qualified shoppers to vehicle detail pages for auto, powersports, marine and RV dealers.
Integration matrix
| Integration kind | Mudd Advertising | sMedia | Overlap |
|---|
Only Mudd Advertising (0)
—
Shared integrations (0)
—
Only sMedia (0)
—
Feature checklist
| Feature | Mudd Advertising | sMedia |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
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Choose Mudd Advertising vs sMedia
Choose Mudd Advertising if…
- ▸You want the longer track record in the dealer tech category.
Choose sMedia if…
- ▸You already run its DMS/CRM stack and want tighter first-party integration.
Quick facts scorecard
| Dimension | Mudd Advertising | sMedia | Edge |
|---|---|---|---|
| Track record | 1981 | 2011 | A |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |