ProMax vs Selly Automotive
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
Selly Automotive
CRM built for independent dealers
Founded—
HQ—
SegmentINDEPENDENT
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.sellyautomotive.com
What each vendor does
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.
Selly Automotive
Selly provides a full-featured, mobile-first CRM designed specifically for independent and BHPH dealerships at accessible pricing.
Integration matrix
| Integration kind | ProMax | Selly Automotive | Overlap |
|---|
Only ProMax (0)
—
Shared integrations (0)
—
Only Selly Automotive (0)
—
Feature checklist
| Feature | ProMax | Selly Automotive |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose ProMax vs Selly Automotive
Choose ProMax if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose Selly Automotive if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | ProMax | Selly Automotive | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | INDEPENDENT | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |