ProMax vs VinSolutions
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
VinSolutions
Franchise-focused CRM and desking suite
Founded—
HQMission KS
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Websitewww.vinsolutions.com
What each vendor does
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.
VinSolutions
VinSolutions Connect CRM centralizes lead management, marketing automation and desking for franchised dealers, with deep integration across the Cox Automotive stack.
Integration matrix
| Integration kind | ProMax | VinSolutions | Overlap |
|---|---|---|---|
| dms | — | CDK, Dealertrack, Reynolds | None |
Only ProMax (0)
—
Shared integrations (0)
—
Only VinSolutions (3)
CDK, Dealertrack, Reynolds
Feature checklist
| Feature | ProMax | VinSolutions |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose ProMax vs VinSolutions
Choose ProMax if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose VinSolutions if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 3 DMS integrations.
Quick facts scorecard
| Dimension | ProMax | VinSolutions | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 3 | B |
| DMS connectivity | 0 DMSes | 3 DMSes | B |