Selly Automotive vs DealerPeak
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Selly Automotive
CRM built for independent dealers
Founded—
HQ—
SegmentINDEPENDENT
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.sellyautomotive.com
DealerPeak
CRM built for auto dealer groups
Founded1999
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Selly Automotive
Selly provides a full-featured, mobile-first CRM designed specifically for independent and BHPH dealerships at accessible pricing.
DealerPeak
DealerPeak is a CRM built for auto dealer groups, offering lead and inventory management, mobile tools and BDC workflows.
Integration matrix
| Integration kind | Selly Automotive | DealerPeak | Overlap |
|---|
Only Selly Automotive (0)
—
Shared integrations (0)
—
Only DealerPeak (0)
—
Feature checklist
| Feature | Selly Automotive | DealerPeak |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Selly Automotive vs DealerPeak
Choose Selly Automotive if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Choose DealerPeak if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Selly Automotive | DealerPeak | Edge |
|---|---|---|---|
| Track record | — | 1999 | B |
| Scale | — | — | — |
| Segment breadth | INDEPENDENT | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |