Upstart Auto Retail vs Market Scan
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Upstart Auto Retail
AI-powered deal building and desking
Founded—
HQ—
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPUBLIC
ParentUpstart Holdings
Employees—
Websitewww.upstart.com/auto-retail
Market Scan
Scientific payment and deal calculation data
Founded—
HQ—
SegmentBOTH
PricingUsage-based
OwnershipPUBLIC
ParentS&P Global Mobility
Employees—
Website—
What each vendor does
Upstart Auto Retail
Formerly Prodigy, Upstart Auto Retail connects online and in-store deal workflows with integrated financing offers so sales teams and customers work from one deal sheet.
Market Scan
Market Scan supplies penny-certain lease and finance payment calculations through its mScanAPI, powering desking tools and online payment quotes across the industry.
Integration matrix
| Integration kind | Upstart Auto Retail | Market Scan | Overlap |
|---|
Only Upstart Auto Retail (0)
—
Shared integrations (0)
—
Only Market Scan (0)
—
Feature checklist
| Feature | Upstart Auto Retail | Market Scan |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ● Yes |
| Third-party marketplace | ● Yes | ● Yes |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ● Yes |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ● Yes |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Upstart Auto Retail vs Market Scan
Choose Upstart Auto Retail if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Choose Market Scan if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸Your budget process aligns better with Usage-based pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Upstart Auto Retail | Market Scan | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |